The Retail Business Blueprint
The 10 Steps You Need to Break Through and Get On Shelves
This is the exact formula I’ve used to launch two seven-figure brands in one year—and now, it’s your turn.
Ready to get on shelves? This is where it starts.
Take your brand from idea to the shelves of major retailers
This book demystifies the entire process so you’re never left wondering if it’s within your reach (because it is!)
Contrary to popular belief, retail isn’t a closed-off club reserved only for the biggest brands.
Retailers are constantly searching for fresh, exciting products to offer their customers—and yours could be next!
The Retail Business Blueprint will show you how to position your products, approach retailers, and get on shelves, even if you’ve never thought it was possible.
Your product deserves a spot on the shelf…
Who is this book for?
This book is for the driven entrepreneur who’s ready to stop dreaming and start seeing their product in stores.
If you’re determined to break through every barrier and get on shelves, this is for you, especially if:
- You’re ready to take your business from idea to shelves.
- You want to partner with major retailers and reach millions.
- You’re tired of retail and e-commerce feeling confusing and want a clear, proven roadmap.
- You’re done with guesswork and need a step-by-step guide to succeed.
- You’ve had some success on platforms like TikTok Shop and are ready to take it to the next level.
- You’re looking for the strategy to turn your product into a household name.
In The Retail Business Blueprint, you’ll learn to:
Plan
Craft a product and retail strategy that resonates with both consumers and retailers.
Develop
Create products that surprise and delight customers while catching the attention of retail buyers.
Produce
Learn the ins and outs of sourcing, manufacturing, and scaling your product to meet retail demand.
Sell
Understand how to pitch your products to retailers and maximize your in-store and online presence.
What’s inside:
The Retail Business Blueprint is an actionable guide, packed with real strategies, practical examples, and worksheets that will help you:
- Build a standout brand in a crowded market.
- Secure retail partnerships that put your products in front of millions.
- Avoid costly mistakes that most entrepreneurs make when launching in retail.
- Create a sustainable business model that grows without burnout.
Exclusive Bonuses
When you purchase The Retail Business Blueprint, you’ll get access to these bonuses:
01
4 Retail Mistakes That Could
Cost You Millions
Get instant access to this essential guide that highlights the costly mistakes most entrepreneurs make when breaking into retail—and how to avoid them.
02
Free Ticket to The
Retail Business Summit 2025
Join me in February 2025 for The Retail Business Summit—a live event featuring expert conversations that extend the lessons from my Shelf Help podcast. You can attend virtually for free (or upgrade to an in-person ticket), and this event will equip you with the insider knowledge and strategies you need to excel in retail.
Order your copy to get your free bonuses!
01
Grab your copy of The Retail Business Blueprint today.
02
You’ll receive an automated email with the 4 Retail Mistakes guide.
03
You’ll receive your free virtual ticket to The Retail Business Summit 2025 just before the event!
The Retail Business Blueprint lays out 10 steps to turn your product into a retail success story.
Meet Tina Wells.
For almost three decades, I’ve been guiding entrepreneurs in transforming their ideas into successful, shelf-ready brands.
I’ve worked with over 400 clients, helping them generate hundreds of millions of dollars in revenue. Personally, I’ve sold over 500,000 books and 400,000 units of products through major retailers like Target and Walmart, and partnered with global companies like Visa, JPMorgan Chase, and Marriott.
Now, I’m sharing the exact formula that’s helped me and my clients succeed in The Retail Business Blueprint—a step-by-step guide to getting your products on shelves.
If I can do it, so can you.
Ready to break through and get your products on shelves? This is the retail guide you’ve been waiting for.
Why retail matters now more than ever:
✦
In 2022, 72% of the general population made purchase decisions based on social media recommendations, especially Millennials and Gen Z consumers.
94% of marketers are using influencers as part of their brand strategy.
By 2028, women will control 75% of discretionary spending.
Black spending power reached a record of $1.6 trillion in 2021.
Over 80% of purchases and purchase influence are driven by women.
✦
Women and the BIPOC community are driving commerce. Now is the time to get your products in front of this massive market.
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FAQ
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Q: Is this book right for me if I’m just starting out?
Absolutely. This book covers every stage of the retail process, from concept to shelves.
Q: Do I need product development experience to benefit from this book?
No. The Retail Business Blueprint covers everything from ideation to scaling. Whether you’re new or experienced, this book offers insights to help you succeed.
Q: I’m already in retail. Will this book still help me?
Definitely. The Retail Business Blueprint isn’t just about getting on shelves; it’s about staying there. You’ll learn advanced strategies for scaling, marketing, and maximizing profitability.
Q: Will this book help if I’m focused on e-commerce?
Yes! While The Retail Business Blueprint focuses on retail, the principles and strategies apply to e-commerce too.
Ready to get your products on shelves?
Grab your copy today and take the first step toward seeing your product in the hands of millions.
Retail doesn’t have to be complicated. Your products deserve to be seen, and The Retail Business Blueprint gives you the strategies and confidence to make it happen.